The Marketing Metrics Dashboard captures key marketing activities and social media engagement metrics. This guide will help you interpret the metrics displayed in the attached screenshot.

Dashboard Sections

The dashboard is divided into three main sections:

  1. Campaigns

  2. Contacts

  3. Social Media

Interpreting the Metrics

  • Campaigns: Monitoring the number of active and new campaigns helps understand your marketing efforts' current focus and recent initiatives.

  • Contacts: Keeping track of active and new contacts is essential for assessing the reach and growth of your contact database, which is crucial for targeted marketing activities.

  • Social Media: The number of subscribers, followers, and stars along with their growth rates provide insights into the engagement and popularity of your brand across different social media platforms.

Usage Tips

  • Track Growth: Regularly monitor the growth rates (%) in the social media section to gauge the effectiveness of your marketing strategies.

  • Active Engagement: Ensure you have a good balance of active campaigns and monitor new campaigns to maintain consistent engagement.

  • Database Management: Periodically review your contact list to ensure it remains up-to-date and continues to grow.

By understanding and regularly reviewing these metrics, you can make informed decisions to optimize your marketing strategies and improve your overall engagement with your audience.

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