Earned Media Content shows an analysis of how many potential audiences your content is reachable to, the monetization value for your content, top publishers, and so on.

Aggregate Readership and Ad Equivalency shows a table that lets you sort values by media type, readership, readership percentage, and Ad equivalency. Aggregate readership is the total audience potential reach for a given search query over a specific period of time. __ Ad Equivalency shows the monetization value for your content.

Highest Readership shows a table that displays top ten articles for your search query, link to view article, and potential readership value that is total potential audience reach.

Top Publishers by Impact shows a table that displays list of top publishers related to a given search query based on their impact score and total number of mentions.

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