Earned Media shows analytical overview of how many times consumers (unique users based on UUID) searched, mentioned, and shared project related articles or blogs on different media platforms, starting from Facebook, Linked to blog sites and news publishing websites. This helps project administrators, companies and organizations to understand software development projects through quantitative analysis of social media activity, and processes. Earned Media includes various metrics, such as geographical data, sentiment analysis, SEO metrics, social media sharing/mentions, publishers, and so on.
Earned Media Content shows an analysis of how many potential audiences your content is reachable to, the monetization value for your content, top publishers, and so on.
Aggregate Readership and Ad Equivalency shows a table that lets you sort values by media type, readership, readership percentage, and Ad equivalency. Aggregate readership is the total audience potential reach for a given search query over a specific period of time. __ Ad Equivalency shows the monetization value for your content.
Highest Readership shows a table that displays top ten articles for your search query, link to view article, and potential readership value that is total potential audience reach.
Top Publishers by Impact shows a table that displays list of top publishers related to a given search query based on their impact score and total number of mentions.
Search engine optimization (SEO) is the process of optimizing a website's online content so that it is displayed as a top result on search engines for a certain keyword of the website. __ Depending upon the number of visitors to project's website, the impact is determined. This analysis helps project administrators decide how well they can build SEO friendly website to attract more unique users.
SEO Impact displays the impact of a project's website on search page rankings. SEO Impact is ranked on a scale from 1-100, with a higher score meaning a better position in search results.
Number of Mentions shows how many times a project related article or blog is mentioned over different media types based on project's search term (keyword). One article/blog is equal to one mention even if the search terms are used more than once in the article/blog.
Non-PR Referral Traffic shows periodic analysis of how many times your website is visited from other articles and blog posts with backlinks for your website. This doesn't include data if a user visits your website directly using website URL.
Total Coverage vs. Total Web Traffic shows the potential impact your total news coverage has on your total website traffic_._ These values are color coded. Total coverage or total sessions shows periodic analysis of how many times your website is visited from both PR and Non-PR activities. Total coverage is based on your search value, and includes traffic from articles and blog posts with and without backlinks.
Earned Media Mentions shows regional analysis of how many times a brand name is mentioned or referenced on different media platforms. Mention volumes help to understand success of SEO and marketing for a brand.
Note: Mentions refer to articles or blogs. Even if a brand name or its main search terms are mentioned multiple times in one article, it is considered as one mention.
Location Selector lets you select country and state to view mention volume for the selected geographical region.
U.S. Mentions by Location shows geographical map of United States that displays number of mentions for the brand in different states of United States. Size and color associated with a number represent volume of mentions. Hover mouse over a number to see state name and number of mentions in the state.
Social Amplification shows how many times a brand's content is shared on different social media platforms. It helps to understand the reach of your brand so that you can optimize your content for better reach to the audiences.
Total Mentions shows an interpreting graph that displays periodic tracking of total mentions for a selected time range. Earned mentions indicates number of mentions over paid media platforms, such as news channels, news papers, blog sites, and so on whereas Social mentions indicates number of mentions over social media platforms, such as Facebook, LinkedIn, Twitter, and so on.
U.S. Mentions by City and State shows brand coverage in number of mentions by states and cities of United States.
International Mentions shows a bar graph that represents a brand's international coverage in different countries. Hover mouse over a country's grah to view how many times a brand is mentioned in the country over a selected time.
U.S. vs International Mentions shows a pie chart the displays number and percentage of mentions in United States compared to other countries in total.
Internal Mentions by Locations shows world geographical map that displays number of mentions for the brand in various countries. Size and color associated with a number represent volume of mentions. Hover mouse over a number to see country name and number of brand mentions in the country.
Share of Voice shows an analysis on how much content a project's main search terms are returning compared to its competitors' contents. This helps to understand a project's brand coverage compared to its competitors' on different media platforms, and on different verticals of the industry. More brand coverage shows greater popularity and authority among users and customers.
Share of Voice Comparison shows a pie chart that represents how much content is returned for a product's main search title compared to any other search term. This chart helps to compare and understand market coverage of a brand compared to its competitors. Hover mouse over a color to view main search title, number and percentage of mentions for a brand's main search title, and current status: Ascending or Descending.
Share of Voice Over Time shows an interpreting graph that represents tracking of a brand's total coverage for its main search title compared to its competitors main search term that you enter in Share of Voice Comparison widget. Brand titles are color coded. Hover mouse over individual data points to view date when the data is interpreted, number of mentions and coverage sources for a brand.
Sentiment shows a bar graph that represents users' feedback for a product's content. It shows how many mentions in the form of a piece of writing have positive, neutral or negative feedbacks from users and customers. This helps to gauge public opinion and monitor brand reputation. Sentiment uses Natural Language Processing (NLP) and supports 16 languages.
Key Messages Comparison shows a pie chart that displays how many times a brand's key phrases are mentioned with its main search term or the brand name itself. Key messages are color coded. Hover mouse over a color to see key message name, number and percentage of mentions of a key phrase for your brand coverage.
Sentiment Over Time shows an interpreting graph that represents tracking of users' sentiments over a period of time for product's content. Hover mouse over individual data points to view date, number and sentiment type: Positive, Neutral or Negative. Sentiment types are color coded.